Rich Hair Masque

Uses

• 100% Curly Girl Approved: Formulated to strictly adhere to the Curly Girl Method (CGM). It contains absolutely no silicones, sulphates, drying alcohols, mineral oils, or heavy waxes, making it perfectly safe for delicate curls, coils, and waves.
• Hair types: Suitable for all hair types, see our Hair Type guide and recommendations under the ‘How to Use’ tab.
• Super concentrated: This masque is thick, luxurious and concentrated. A little goes a long way.
• Deeply moisturises: Targets dry, brittle, and thirsty hair strands to restore optimal hydration.
• Helps repair and protect: Works to structurally minimize damage, restore elasticity, and reduce everyday breakage.
• Restores softness and shine: Smooths the hair cuticle to improve manageability, eliminate frizz, and boost natural radiance.
• Clean beauty standards: Free from parabens, silicones, and mineral oils.
• Scalp soothing: Infused with Hyaluronic Acid and Rice Ferment Filtrate to instantly calm a freshly dyed, sensitized scalp.
• 100% fragrance-free: Contains no essential oils or artificial masking fragrances, eliminating the risk of burning on sensitive skin.
• Endorsements: Proudly approved by Beauty without Cruelty and Vegan SA.
• Durable packaging: Packaged in a practical, wide-mouth 250ml tub with an internal protective seal and a water-resistant label designed to stay pristine in a steamy shower.

Warnings: For external cosmetic use only. Keep out of reach of children. Store in a cool, dry place away from direct sunlight. If irritation occurs, discontinue use immediately.

Because this professional-grade formula has a dense Mask/Paste texture, a little goes a very long way!

• After dye treatment: After your first post-dye wash with the gentle shampoo, while your hair is still wet, apply this masque to your wet hair.
• Dilute (Our Top Tip): For the most even, weightless distribution, scoop a small amount (about a teaspoon for short, fine hair, or a few small dollops for thicker, longer hair) into a small cup or the palm of your hand. Slosh in a splash of warm water and rub or mix together to thin out the rich paste into a silky hair lotion.
• Comb through: Smooth the cream through your hair from roots to ends, using a wide-tooth comb to distribute the product evenly. Note that this masque is not a detangling formula.
• Relax: Leave the mask on for 5–10 minutes or wrap your hair in clingwrap and leave it on for longer for an extra deep treatment.
• Rinse: Rinse thoroughly with warm water.
• Style: Enjoy your soft, shiny, and beautifully revitalised hair.
• Too much richness: If your hair is over-moisturised after this treatment it can manifest as hair that feels slightly oily and/or limp. You can either enjoy this knowing your hair is getting even more treatment or you can next time thin the masque out with more water and shorten your application time.

Find your hair type

• Type 1 and type 2 (straight to wavy hair): Straight hair with little or no volume to loose, ‘S’-shaped waves that can easily be weighed down or look greasy if a product is too heavy.
• Our Recommendation: This masque is incredibly potent for your texture! Use it as a post-dye recovery treatment when needed or a deep monthly rescue mask. Use a conservative, teaspoon-sized amount and utilize our cup-dilution trick to keep your smooth to wavey hair light, voluminous, and bouncy.
• Type 3 (Curly Hair): Defined spirals, loops, and springy ringlets that naturally love targeted moisture to lock in their shape and eliminate frizz.
• Our Recommendation: An excellent weekly deep conditioning treat! Apply it once a week or immediately after your dye application to instantly smooth out rough cuticles and give your spirals beautiful, soft definition. Dilute the rich masque with water using the cup dilution method.
• Type 4 (Coily & Afro-textured hair): Dense, tight zig-zag or tight coil patterns that are naturally fragile, highly porous, and prone to atmospheric shrinkage.
• Our Recommendation: This conditioner is your hair’s new holy grail! The rich plant lipids and heavy butters in this masque mimic your hair and scalp’s natural oils perfectly. Use it frequently as a regular conditioning treatment or a deep wash-day mask to maximize softness, improve manageability, and protect your delicate coils against breakage.

• Active Ingredients: Shea Butter, Avocado Butter, Jojoba Seed Oil, Hyaluronic Acid.
• Full Ingredients: Water (Aqua), Cetearyl Alcohol, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Saccharomyces/Rice Ferment Filtrate, Butylene Glycol, Pentylene Glycol, Shea Butter, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Glycerine, Olive Oil, Avocado Butter, Coco-Caprylate/Caprate, Simmondsia Chinensis (Jojoba) Seed Oil, Polyglyceryl-4 Caprate, 1.3 Propanediol, Jamaican Castor Oil, Phenoxyethanol.